In Accum’s features blog: In the world of ecommerce, simplicity and personalization are two of the most powerful drivers of conversion. That’s why we’re thrilled to introduce one of our most exciting features yet: Custom Product Bundles.
Whether you’re looking to increase average order value, streamline inventory movement, or offer tailored solutions to your customers, product bundling is the low-effort, high-impact strategy you’ve been waiting for.
What Are Custom Product Bundles?
Custom Product Bundles allow you to group related products together and sell them as a single package — with full control over what’s included, how it’s priced, and how it’s presented. Unlike static kits or pre-made bundles, this feature gives both merchants and customers the flexibility to create the perfect set.
For example:
- A skincare shop can bundle a cleanser, serum, and moisturizer into a “Daily Glow Routine.”
- A tech retailer can offer a laptop, mouse, and carrying case as a back-to-school package.
- A pet store can allow customers to choose toys, treats, and grooming items in a “Build-Your-Box” experience.
Why Bundling Works
Bundling isn’t just a gimmick — it’s backed by data. Studies show that bundles:
- Increase average order value (AOV) by encouraging customers to buy more.
- Reduce decision fatigue by simplifying the shopping process.
- Help move slow-selling or excess inventory.
- Boost perceived value, especially when discounted vs. buying items individually.
How It Helps You Sell More with Less Effort
With Custom Product Bundles, you’re not just creating a better shopping experience — you’re automating sales tactics that work. Here’s how:
- Fewer Clicks to Checkout: Reduce friction by making it easier to buy multiple related items in one go.
- Smart Inventory Syncing: Track individual SKUs inside bundles, so your inventory stays accurate.
- Upselling on Autopilot: Use pre-set bundles on product pages or in cart suggestions to prompt larger purchases without lifting a finger.
- Seasonal & Promotional Power: Launch targeted bundles during holidays or sales events to quickly boost revenue.
Give Customers What They Want — Without Custom Coding
You don’t need a developer or a marketing degree to create bundles that convert. Our drag-and-drop builder makes it simple to:
- Set discounts for bundles (fixed or percentage-based)
- Choose whether bundles are optional or required
- Personalize bundle visuals and descriptions
- Track performance with built-in analytics
Ready to Bundle Up?
Product bundling is one of the easiest ways to unlock more revenue from your existing traffic. With our new Custom Product Bundles feature, you can sell more — without more effort.
Visit Accum today!
