Background:
Farris Brothers, a legacy outdoor and fishing gear distributor founded in 1946 in Hattiesburg, MS, grew from dry goods to fishing tackle and hunting equipment. Family-owned across three generations, the company now leads with a strong dealer network and advanced value-added services
Why Farris Brothers Chose Accum
By the late 2010s, Farris Brothers saw rapid growth, demanding upgraded infrastructure and enhanced digital capabilities. They partnered with Accum, an e‑commerce specialist for the fishing, outdoor and sporting goods industries, to meet these evolving needs.
Building a High‑Performance Online Store
- Custom e‑commerce platform: Accum delivered a state-of-the-art Adobe Commerce store pre‑loaded with Farris Brothers’ extensive product catalog.
- Dropshipping integration: Dealers & Brands can sell Farris Brothers products online without holding inventory—streamlining operations and boosting service capabilities
Centralized Management & Sales Enablement
Accum provides an all‑in‑one platform combining:
- Distributor inventory sync
- Warehouse & order writing management
- Multi‑channel integrations (marketplaces, social)
On top of that, the mobile sales tools and CRM empower sales teams to capture leads, process orders anywhere, and maintain an optimized sales pipeline .
Marketing & Personalization at Scale
The partnership includes digital marketing services such as:
- Targeted email campaigns
- SEO, Banner strategy, and social media outreach
- Advanced personalization: product recommendations
These features equip Farris Brothers to deepen dealer and customer relationships while increasing revenue.
Results: Growth Made Simple
Thanks to Accum, Farris Brothers now benefits from:
- A modern, high‑performance online storefront
- Inventory and fulfilment efficiency with dropship capabilities
- Enhanced CRM-driven sales workflow and field access
- Scalable Omni-channel marketing, including SEO and personalized engagement
In short, Accum has empowered Farris Brothers to evolve from a traditional distributor into a digitally enabled leader in the outdoor and fishing gear industry.
Why This Matters
For distributors aspiring to modernize:
- Vertical integration—go beyond physical stock management.
- Sales mobility—let reps close deals anywhere with CRM tools.
- Digital-first marketing—optimize user experience and tailor promotions.
- Scalable integration & architecture—Adobe Commerce & dropship integration.
Learn More
Curious about leveraging similar technology solutions?
🔹 Request a demo from Accum’s platform tailored to outdoor and sporting goods.
🔹 Discover how our Omni Channel & CRM tools can revolutionize your distribution strategy.
Conclusion:
By equipping Farris Brothers with a future-ready e-commerce backbone, inventory automation, mobile sales tools, and omni-channel marketing, Accum has truly energized their next era of growth.
