Regardless of what industry you cater, you need a website – no matter whether you’re small, medium, or large. Of course, most medium to large companies already realize this and there’s a good chance they’ve put a lot of thought into growing their business online.
Remember, they weren’t always so large. Take heed of any lessons you can glean from them.
But, not all websites are equal. You need more than just a mere homepage. You need a highly optimized site that’s easy to navigate.
Potential visitors expect it.
ESZ eCommerce SolutionZ has the perfect solution for a company that needs to make jaw-dropping first impressions. Our InfoWEB package is an informational website with stunning looks on the most scalable platform for business – Magento 2.
Whether you are computer savvy or not, our expert developers do the heavy lifting for you. We build a fully optimized site for you at an incredible price.
Having a professionally developed site is a far greater advantage than you might think. Consumers can easily spot an amateur effort and will quickly click away if there is any risk to their computer security. An outdated or hard to navigate site sets off several warning alarms for the weary visitor.
Some business owners might argue their customers aren’t online. The data collected in a consumer review survey conducted by Bright Local in December of 2019 says otherwise:
– 90% of consumers used the internet to find a local business in the last year, with 33% looking every day.
– 86% of consumers rely on the internet to find a local business
– 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews
Those numbers have likely gone up since the Coronavirus outbreak. Consumers have built new habits, and even more, are turning to the web to find what they need whether its household goods or a subcontractor. If you want to ensure your company’s success, then you need a result-driven website.
If that’s not enough, here are 4 more reasons why you absolutely need a website.
As stated above, 90% of consumers use the internet to find a local business. The keyword here besides 90% is “local”.
That’s a large percentage of the population using a search engine to find local businesses. If you don’t have an online presence, then you might as well not exist to the vast majority of consumers. Even if they do remember seeing your ad in the paper, they are still likely to use whoever shows up in their online search.
If you don’t have a website, then hopefully you have a social media presence that will help you appear on those searches. Building a brand on social media without a website has its own inherent dangers. Besides that, consumers expect legitimate businesses to have a website.
Your website is a place where visitors and potential clients can go to learn more about you. It’s a sign of professionalism and that you’re serious about your business.
As said above, people expect a legitimate business to have a website.
According to an article on USA Today, “It’s more common for businesses to have websites than it is not to. As a result of this, consumers are generally turned off by companies that don’t have a web presence. This is one of the biggest reasons why small businesses need websites.”
Not having one or having an outdated and poorly designed website raises red flags the same way a poorly maintained building would if someone were visiting a physical location.
ESZ’s InfoWEB websites are professionally designed by our expert developers and design team. You don’t have to worry about messing something up or making a bad first impression. Our team has your back and will guide you through the process of running your site after it has been built.
We make sure you have a site that will visually stun your visitors and fully optimized providing them with a great experience while they’re browsing.
One of the most beneficial aspects of having an informational website is to build business leads.
By utilizing ESZ’s dashboard and Google Analytics, you can target the audience your business caters much more efficiently. This also comes in handy if you’re utilizing your social media accounts. Send them directly to a landing page for your website and possibly add them to your mailing list.
According to the online small business advocate website, the Balance smb, “getting people to type their email address into a box on a website is much, much easier – especially if they perceive that they’re getting something for it, such as a newsletter, a special report or an ebook. And once you have the email address, you have another way to reach your potential customer.”
The digital landscape is incredibly competitive and it’s only becoming more so. With more people searching for businesses online than ever before – it’s imperative to have an online presence.
The simple fact is that your competitors already know this and likely already have a website.
Without a website, social media, or both (which is becoming more and more necessary), you won’t be able to keep up.
Again, USA Today provides some insight with their article. “[Companies] that don’t have a website simply can’t compete with the companies that do. Online consumers are only going to see the businesses that have websites.”
Also, you’re not only competing with other small businesses in your industry – you are competing with consumer expectations. As said earlier, if you’re not meeting the consumer’s expectations, they’ll take their business to what’s perceived as a more professional company.
“Additionally, consumers don’t take businesses seriously if they don’t have a web presence. To them, if businesses aren’t investing in web presence, they must not care about their performance. To consumers, this translates into poor business.”
There’s still time to revamp or build your online presence. At ESZ, we’re dedicated to building the most professional and efficient corporate and eCommerce websites on the market.
We’re quickly becoming one of the most loved and trusted web developers in the industry for many reasons. One of which is our excellent customer service.
With our InfoWEB package, you can have a stunning, informational website for your company that will make a lasting impression with any potential client. Not only that, but it also exceeds many of their expectations with easy navigation and professionalism.
Let us help you today.