ESZ eCommerce SolutionZ started out by servicing the hunting, fishing, and outdoor industry. We saw a widening gap where these businesspeople were missing out on reaching a large target audience by simply not having an online store.
Some businesses had websites or social media pages, but a site built for e-commerce. Others were being overcharged for their e-commerce site or worse, ignored by the developers.
To help those underserved clients, our founder brought together a team of tech professionals who cared about well-crafted product and customer service.
After years of development and quietly building a presence in those industries, we’re able to provide you with the best products on the most powerful platform on the market: Launch and Launch+
ESZ eCommerce SolutionZ offers a variety of products, all of which put powerful tools at your disposal. But how can you tell which of these is the best fit for your business without having your eyes glaze over all the technical developer info?
Below we have 5 things you should consider when deciding on whether to create or relaunch your online store. These are valuable points to keep in mind no matter which service provider you are considering.
Your needs are partially based on the size of your company. A smaller company just starting may not need our PRO product. On the other hand, if you are a large scale operation looking to overhaul your entire e-commerce website, you may be more interested in our Enterprise package.
You’re here because you’re interested in e-commerce sites. So then, what do you want from yours? Not all website developers are created equal and not all of them may offer the solutions you need. We consider ourselves an all-in-one stop for your e-commerce needs. Some of our products will better suit your needs than others.
Just as with considering your needs, it’s also important to consider your skills and experience online. We have products for every level of business operation, but a PRO package is far too advanced for someone just starting with a limited budget. We’ll help you get to that level, but let’s work on getting there in stages together!
This goes without saying. You need to know your audience in order to reach them. Understanding what they are looking for and where they are searching is only half the battle.
The other half is knowing how to reach them, and for that, you need a marketing strategy. ESZ gives you some of the most powerful tools at your disposal, but the only caveat is it you must know how to exercise them. An amazing online store is a great place to start, but you need a marketing plan to reach
The above is great info, but it doesn’t help you decide which product is the right fit. Read on for 5 points over both Launch and Launch+ Products.
Even with the following information, you might still find selecting the right product difficult. That’s why we have knowledgeable Customer Success Managers who are ready to help you along the way!
Of course, you don’t want to just take our word for it – after all, we’re a little biased. Here’s a link to some of our customers who love and trust our work for their online store.
While InfoWeb is our introductory product, it’s mostly for small businesses that don’t necessarily need an online store. If you intend to sell online, then you should begin your search here with our Launch package.
All of our packages come with the incredible resources such as ESZ Banner Library, ESZ University, Social Media Icons, and M2 administrative tech support, but Launch and Launch+ have even more great features.
Think about it, unlimited Inventory! With ESZ integrations & Farris Brothers, you have access to over 25,000 items! You no longer have to risk keeping inventory at your physical location while still offering your customers a greater range of products!
API (Application Programming Interface) is how applications interact with certain systems. In this case, ESZ’s API allows your website to interact with your distributor as customers place orders. This is a huge advantage for you, since your online store will operate 24/7 – taking orders, creating invoices, and sending the distributors the info they need to drop-ship directly to your customer.
All of this even while you sleep!
This premium feature allows you to set special prices for a limited time. This creates a sense of urgency to encourage shoppers to buy before the deal ends. Couple this feature with social media and you will funnel customers to your beautiful online store.
Just like a physical coupon, you can offer loyal customers a discount or limit the sale to certain products. This incentive gives you the power to keep customers coming back for more.
You’ll also have access to our easy-to-use Accum payment software for complete payment systems integration. This system allows you to receive payment from customers just like you would at a physical location (except cash of course!).
Many of our customers who start with Launch move on the Launch+ Package as they grow. There’s a reason why it’s our most popular option. It not only offers you all the above features but also 16 more. That might not seem like much, but they’re tools you need to exercise in the e-commerce arena. These features help you further build your online presence and give you a greater edge over the competition.
Before diving in, take a look at some of our customer examples.
Launch+ gives you the ability to add up to 1,000 unique products not found in your distributor channels. Have a custom item only you carry? We’ll help you add it to your page and from there you can offer it to a global community!
With Launch+, you can utilize video players. Whether you have a promotional reel or simply a message to your customers, you can easily display it on your website. According to the business website, business2community: “62% of consumers watch product review videos before making a purchase.” And, “84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video.” What can you do with this powerful tool?
All our products have access to social media icons, but only Launch+ and PRO have ESZ’s powerful social media integrations. With Launch+, you can integrate Facebook comments, likes, and even have a block directly showing your business’s Facebook page. Likewise, for Twitter, Pinterest, and Instagram galleries. Engage your customers directly from your online store and create an efficient, interactive experience for both you and your customers.
Launch+ offers additional blocks and features such as the countdown block, tabs block, progress bar all of which add more powerful tools in your marketing arsenal.
Testimonials are a step beyond product reviews. This can be a powerful, conversion driving tool for your online store. Visitors to your online store will see social proof of your customer service aptitude and why loyal customers keep returning.
Again, that question depends on your needs. Above are just a few details of each product line but ultimately you will have to decide which product offers what you’re looking for. If you’re just getting started, Launch is a good place to start. If you want social media integrations and the ability to add custom products only you have access to, Launch+ is what you need!
Now is the time to try our Demo with no contracts, no hidden fees, and no credit cards necessary.
Or, schedule an appointment with our Customer Success Managers who can walk you through a live demo and answer your questions.
The longer you wait to begin your e-commerce journey, the less advantage you have over the competition.